Electronic Dance Music (EDM): The Digital Pangaea, the first annual Massive White Paper written by Wall Street veteran John Langdon and his company Massive Advisors, LLC shows the current reach, influence and true value of the global EDM Industry. It’s an econometric market study of the global electronic dance music market and culture. Despite its growing popularity, studies on the macroeconomic impact of EDM are rare. Much less an all encompassing report that combines public and proprietary data to show the true figures of the industry.
The findings of the Massive White Paper show the EDM industry still is often completely ignored or misunderstood by governments and businesses worldwide — from traditional music distributors, to apparel brands, to acoustics manufacturers.
The EDM market is a $15.0 to $20.0 billion global industry, with the major players in the global festival market achieving $4.5 billion in sales for 2012. Digital music revenues grew an impressive 9.8% in 2012. This compares to a 17% increase in festival attendees at five top
global festivals and an increase of 33% in the total number of festivals thrown yearly worldwide. The attendance at 20 top global festivals evaluated by Massive Advisors, LLC increased from 1.9 million in 2009 to an estimated 3.4+ million for 2013.
John Langdon and representatives of Massive Advisors will serve as panelists at the Amsterdam Dance Event Radio Forum speaking alongside the world’s number one DJ Armin Van Buuren (Amsterdam, October 16 – 20). They will discuss the state of the dance music industry, DJing, producing, and technology and the future of dance music.
John Langdon has over 23 years of middle-market private equity experience on Wall Street, and most recently was Managing Director of the $2.8 billion private equity fund Platinum Equity, as co-head of PLMM, Platinum Equity’s lower middle market investment group.
Please find the full Chairman’s Letter to the comprehensive Massive White Paper at
About Massive Advisors, LLC
Massive Advisors, LLC is a management consulting and advisory firm positioned to provide business advice and counsel to high net worth individuals and companies. Massive Advisors applies their financial, functional, and industry expertise to identify their clients’ highest-value opportunities, address their most critical challenges, and transform their enterprises.
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